Big Sky Poster Design

MARKETING MATERIALS, PHOTOSHOP

Objective

Big Sky is a show on CTV that follows the lives of private detectives Cassie Dewell and Jenny Hoyt. This project included a poster.

The objective of this poster advertising the television show Big Sky is to convey the show’s intensity while also including elements of nature, since the picturesque Montana setting is an important part of the show. In order to achieve this, a double exposure effect was used to blend images of characters with trees and mountains. The colour scheme is minimal to ensure a feeling of mystery. By hierarchizing character size, the eye is easily led throughout the poster. The poster portrays the theme of the show well while also involving elements of nature and creating intrigue.

Tools

  • Adobe InDesign

  • Adobe Photoshop

Deliverables

  • 12” by 18” poster

Closeup of bottom left of Big Sky poster

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